It’s time for 50,000 kids to win!
While congratulating Governor-elect Murphy and newly elected legislators, Pre-K Our Way’s immediate pos-election messaging kept the focus on the 50,000 kids waiting for expansion of NJ’s pre-k.
STILL WAITING…..FOR NJ’s Pre-K
Pre-K Our Way’s ads from September until Election Day 2017 focused on the 50,000 3- and 4-year-olds still waiting for NJ’s pre-k. Funding for pre-k expansion in the 2017-2018 state budget – the first funding in nearly a decade – benefited only a few thousand children. Still waiting: 50,000 children across hundreds of communities!
NJ’s high-quality, full-day pre-k was promised – back in 2008 – to 50,000 more children, and their families. Click on the links that follow to learn how NJ’s pre-k supports working parents, encourages future health, delivers educational achievement – and promotes successful lives.
Supports Working Parents
Encourages Future Health
Delivers Educational Achievement
Promotes Successful Lives
Fund NJ Pre-K Expansion NOW!
Continuing the Campaign for Pre-K Expansion, Pre-K Our Way’s four ads (June 2017) delivered a direct message: fund NJ pre-k expansion NOW! The ads encouraged viewers to let their legislators know to support pre-k – that the viewer wanted pre-k! These ads featured only some of the hundreds of communities waiting for NJ’s existing state-funded, full-day pre-k—and only some of the 50,000 3- and 4-year-olds waiting every year. The ads ran statewide on selected digital platforms, websites and targeted print media.
Bring NJ’s State-Funded Pre-K to Children in your Community
There are 50,000 kids–and hundreds of communities, waiting for NJ’s state-funded, full-day pre-k as promised in 2008. Our targeted ads showcased representative communities and let viewers know how many kids are waiting. Also, the ads featured just a few of the families waiting across our state. Watch all of the representative ads from Spring 2017, or select a particular region to see examples of where kids are waiting for NJ’s full-day, state-funded pre-k! Let your legislators know that you want pre-k!
Choose Your Region to Watch Representative Local Ads:
Statewide South Jersey Central Jersey North Jersey
Leading up to its Campaign for Pre-K Expansion, Pre-K Our Way’s videos in 2015 and 2016 ranged from a September 2016 feature of an empty classroom just waiting for the 50,000 kids promised NJ’s pre-k each year since 2008, through 2015 and 2016’s short pieces about our organization, Leadership Group, schools with—and without—NJ’s full-day state-funded pre-k. Learn what you can do to ensure than pre-k is available to more communities—as promised!