Ads and Videos

Pre-K Our Way consistently uses targeted ads and short videos to communicate – and illustrate – the importance of expanding NJ’s existing high-quality, state-funded pre-k. Thanks to the Governor and Legislature, pre-k expansion funding has been in every recent state budget – and is a statewide priority! Working together, we’ve expanded pre-k for working families in 150+ school districts…. but, families in 110+ districts still wait. Let’s continue substantial pre-k expansion THIS YEAR!

Spring 2021

Governor Murphy’s proposed FY2022 budget includes $50 million for pre-k expansion! There’s been funding for pre-k expansion in every recent state budget, and we’ve expanded pre-k for working families in 150+ school districts! There are families in 110+ districts that still wait…… across rural, suburban and urban communities, and from east to west and north to south. Let’s continue substantial pre-k expansion THIS YEAR!

Early 2021

There’s been a remarkable record of achievement: four consecutive years of new pre-k expansion funding in NJ, for a total of 150+ districts with NJ’s pre-k! BUT — there are eligible school districts – and their communities – that still wait. These 110+ eligible – and waiting – districts are individually named as the focus for 2021. The goal: let’s reach a total of 200+ districts to be funded with NJ’s pre-k! How? Fund substantial pre-k expansion THIS YEAR!

Fall 2020

Previously, in late-August and September 2020, NJ’s 3 & 4-year-olds and their working families say thanks, Governor! There’s proposed budget funding for new pre-k spaces – and new districts. Let’s maintain momentum for pre-k expansion!

August-September 2020

Through August and September 2020, Pre-K Our Way shares advocacy to underscore an important message: continue the already planned, approved pre-k expansion funding for the entire school year. Let’s keep the momentum!

Spring 2020

In early spring 2020, Pre-K Our Way’s ad campaign ran for one week before the COVID-19 statewide shutdown. The ads thanked Governor Murphy for his proposed FY2021 budget which included funding for NJ’s pre-k in nearly 180 school districts – including approximately 30 new ones. Although pre-k expansion is one of the Governor’s priority efforts, COVID-19 created historic challenges and necessitated focus on safety and continued learning rather than expansion into new school districts for 2020-2021. Therefore, the Governor made a difficult decision in May 2020 not to provide his proposed funding for pre-k expansion in any new districts.

Beginning January 2020: Keep the Momentum

Beginning in early 2020, Pre-K Our Way’s newest ad focus is to keep the momentum – fund more pre-k NOW! Thanks to Governor Murphy and the Legislature, there are now 140+ communities with NJ’s pre-k, BUT 110+ eligible communities still wait… Watch our newest ad below.

Spring 2019

Currently, there are 113 school districts providing NJ’s pre-k to thousands more 3- and 4-year-olds – and their working families. New Jersey’s expanding pre-k! The governor’s budget wants more funding – $68 million. Hundreds of communities, tens of thousands of kids, are waiting. It’s time to significantly fund pre-k expansion – NOW!

2018 and Earlier

Our ads ended in 2018 by marking the transition from the national mid-term election discussions to return focus to New Jersey priorities. Our November 2018 ad reminded New Jerseyans that pre-k expasion funding was needed in the coming year, 2019, and beyond.


We’ve Been Waiting 10 years…We’re Ready for pre-k!

Some of NJ’s 3- and 4-year-olds are featured in our spring 2018 video. Viewers were asked to watch, then act – for them. Fund pre-k NOW!

Ready for pre-k!

Governor Murphy’s first budget includes significant funding for pre-k expansion, and makes a commitment to NJ’s 3- and 4-year-olds. The commitment: his budget “starts NJ down a 4-year-path to expanding pre-k statewide….” It’ll take time, and this year is important! 50,000 3- and 4-year-olds have been waiting for 10 years for NJ’s pre-k. They’re ready! Let your legislators know: you want pre-k NOW!

Expand NJ’s Pre-K NOW!

Beginning on day one, there’s one message for Governor Murphy and the Legislature: Expand NJ’s Pre-K NOW! 50,000 kids are still waiting.

2017 and Earlier

Following are ads and videos from Pre-K Our Way’s 2017 Campaign for Pre-K Expansion, along with brief stories about Why Pre-K, Advocacy and representative school districts with (and without) NJ’s pre-k.

It’s time for 50,000 kids to win!

While congratulating Governor-elect Murphy and newly elected legislators, Pre-K Our Way’s immediate post-election messaging kept the focus on the 50,000 kids waiting for expansion of NJ’s pre-k.


Pre-K Our Way’s ads from September until Election Day 2017 focused on the 50,000 3- and 4-year-olds still waiting for NJ’s pre-k. Funding for pre-k expansion in the 2017-2018 state budget – the first funding in nearly a decade – benefited only a few thousand children. Still waiting: 50,000 children across hundreds of communities!

NJ’s high-quality, full-day pre-k was promised – back in 2008 – to 50,000 more children, and their families. Click on the links that follow to learn how NJ’s pre-k supports working parents, encourages future health, delivers educational achievement – and promotes successful lives.

Supports Working Parents

Encourages Future Health

Delivers Educational Achievement

Promotes Successful Lives

Fund NJ Pre-K Expansion NOW!

Continuing the Campaign for Pre-K Expansion, Pre-K Our Way’s four ads (June 2017) delivered a direct message: fund NJ pre-k expansion NOW! The ads encouraged viewers to let their legislators know to support pre-k – that the viewer wanted pre-k! These ads featured only some of the hundreds of communities waiting for NJ’s existing state-funded, full-day pre-k—and only some of the 50,000 3- and 4-year-olds waiting every year. The ads ran statewide on selected digital platforms, websites and targeted print media.

Bring NJ’s State-Funded Pre-K to Children in your Community

There are 50,000 kids–and hundreds of communities, waiting for NJ’s state-funded, full-day pre-k as promised in 2008. Our targeted ads showcased representative communities and let viewers know how many kids are waiting. Also, the ads featured just a few of the families waiting across our state. Watch all of the representative ads from Spring 2017, or select a particular region to see examples of where kids are waiting for NJ’s full-day, state-funded pre-k! Let your legislators know that you want pre-k!

Choose Your Region to Watch Representative Local Ads:

Statewide     South Jersey    Central Jersey    North Jersey

Leading up to its Campaign for Pre-K Expansion, Pre-K Our Way’s videos in 2015 and 2016 ranged from a September 2016 feature of an empty classroom just waiting for the 50,000 kids promised NJ’s pre-k each year since 2008, through 2015 and 2016’s short pieces about our organization, Leadership Group, schools with—and without—NJ’s full-day state-funded pre-k. Learn what you can do to ensure than pre-k is available to more communities—as promised!

50,000 NJ Kids Are Waiting

50,000 NJ kids are waiting—our new video shows how YOU can expand NJ pre-k now!


Why Pre-K

Over 300 community representatives in all 21 counties attended our regional forums to tell us why New Jersey needs to expand preschool to more 3- to 4-year-olds. Watch what they have to say.

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Woodbine Elementary School

Bringing New Jersey’s high-quality preschool program to Woodbine Elementary School in Cape May County not only helped the children, but the community came together as well. See the impact in this new video featuring school leaders, teachers and parents from the community.

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Pre-K Our Way: Prepared for School, Ready for Success

See former New Jersey Governors Tom Kean and Jim Florio, former first lady of New Jersey Lucinda Florio, Cecilia Zalkind and Brian Maher explain why we need preschool for our children. They tell us what research proves: kids who receive high-quality preschool have the tools they need to succeed in school and in life.

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Pre-K Our Way: Get Involved

See how others around the state of New Jersey are getting involved in bringing pre-k THEIR way.

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Pre-K Our Way Joins Clifton School District to Advocate for Preschool Expansion

Gina Suarez moved a few blocks from Passaic to Clifton and found out it moved her son behind. A simple change in zip code removed his access to New Jersey’s high-quality preschool program that prepares children for success in school and life.

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Zip Code Should Not Determine Access

What happens when a New Jersey parent moves a few blocks away—preschool disappears. Clifton parent Gina Suarez understands first-hand that the zip code where a child lives shouldn’t determine whether he or she has access to New Jersey’s high-quality preschool program.

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